{"product_id":"hydrate-shampoo-sulfate-free-hydrating-shampoo-for-dry-color-treated-hair-hair-care-travel-sizes-ppdpur884486437136-html","title":"Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair","description":"\u003cdiv\u003e\r\n\r\n\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e\t\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003cimg\u003e\t\t\r\n\t\t\t\u003ch3\u003eGood For Color Care\u003c\/h3\u003e\t\t\r\n\t\t\u003c\/div\u003e\r\n\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003cimg\u003e\t\t\r\n\t\t\t\u003ch3\u003eAntifade Complex\u003c\/h3\u003e\r\n\t\t\u003c\/div\u003e\t\t\r\n\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003cimg\u003e\t\t\r\n\t\t\t\u003ch3\u003eFor Medium-Thick Hair Types\u003c\/h3\u003e\t\u003c\/div\u003e\t\t\r\n\t\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003cimg\u003e\t\t\r\n\t\t\t\u003ch3\u003eAdds Extra Moisture\u003c\/h3\u003e\r\n\t\t\u003c\/div\u003e\t\t\r\n\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003cimg\u003e\t\t\r\n\t\t\t\u003ch3\u003eNo Parabens or Mineral Oil\u003c\/h3\u003e\r\n\t\t\u003c\/div\u003e\t\t\r\n\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003cimg\u003e\t\t\r\n\t\t\t\u003ch3\u003eAdds Shine\u003c\/h3\u003e\r\n\t\t\u003c\/div\u003e\t\t\r\n\t\u003c\/div\u003e\t\r\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\u003c\/div\u003e\t\r\n\t\t\t\r\n\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cpicture\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003cimg\u003e\r\n\t\t\u003c\/picture\u003e\t\t\r\n\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003ch2\u003eGet To Know Me\u003c\/h2\u003e\r\n\t\t\t\u003cp\u003eFor dry, dehydrated, and color-treated hair that needs deep hydration without stripping color. This sulfate-free shampoo helps replenish moisture, smooth rough texture, and protect against dryness caused by coloring, bleaching, and heat styling.\u003c\/p\u003e\t\r\n\u003cp\u003eThe #1 hydrating shampoo system in the US*, clinically shown to deliver 3× more hydration in one use** for dry, color-treated hair.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003e*Based on dollar sales reported in Circana\/US Prestige Beauty Total Measured Market; Hair Product Sales, Hair Benefit: Moisturizing\/Hydrating, January–December 2023 combined.\u003cbr\u003e\r\n**Vs. non-conditioning shampoo.\u003c\/small\u003e\u003c\/p\u003e\r\n\t\t\u003c\/div\u003e\r\n\t\u003c\/div\u003e\r\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\u003c\/div\u003e\r\n\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\t\u003cdiv\u003e \u003cdiv\u003e \u003c!-- dwMarker=\"content\" dwContentID=\"74c98c95330c41a6dda6a3ffcc\" --\u003e\u003cdiv\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003ch2\u003eIngredients \u0026amp; Fragrances\u003c\/h2\u003e\n\u003cbr\u003e\r\n\t\t\t\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eHydrating \u0026amp; color-protecting ingredients: Formulated with moisturizing agents and plant extracts that help replenish dry hair and protect color vibrancy.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAromatherapy blend: Lavender, Bergamot, and Patchouli for a calming, sensorial cleansing experience.\r\n\u003c\/p\u003e\t\r\n                \u003cp\u003e\u003cb\u003e\r\n\r\n\t\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\t\t\t \u003cp\u003eAQUA \/ WATER \/ EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM \/ FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 \/ EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT\u003c\/p\u003e \r\n\t\t\t\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\t\u003c\/div\u003e\r\n\r\n                \u003c\/b\u003e\u003c\/p\u003e\r\n\t\t\u003c\/div\u003e\r\n\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n        \u003cpicture\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003cimg\u003e\r\n\t\t\u003c\/picture\u003e\t\r\n\t\u003c\/div\u003e\t\r\n\u003c\/div\u003e\r\n\u003cstyle\u003e\n.c-accordion__title.new-title{text-align:center;}\n.c-accordion__title.new-title\u003e.c-accordion__icon:after{\nright: unset;\nmargin: -.525rem 1.25rem 0;\n}\n\u003c\/style\u003e \u003c\/div\u003e  \u003c\/div\u003e\t\t\t\t\t\t\r\n\t\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\u003c\/div\u003e\t\r\n\r\n\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cpicture\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003cimg\u003e\r\n\t\t\u003c\/picture\u003e\t\t\r\n\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003ch2\u003eBefore\/After\u003c\/h2\u003e\r\n\t\t\t\u003cp\u003e\t\u003c\/p\u003e\n\u003cul\u003e\r\n\t\t\t\t\u003cli\u003eAdds deep hydration to dry and damaged hair\u003c\/li\u003e\r\n\t\t\t\t\u003cli\u003eHelps repair dryness caused by coloring and bleaching\u003c\/li\u003e\r\n\t\t\t\t\u003cli\u003eBest for medium to thick, dry, color-treated hair\u003c\/li\u003e\r\n\t\t\t\t\u003cli\u003eSulfate-free, vegan formula safe for sensitive scalps\u003c\/li\u003e\r\n\t\t\t\t\u003cli\u003eProtects color from fading with every wash\u003c\/li\u003e\r\n\t\t\t\t\u003c\/ul\u003e\r\n\t\t\t\t\r\n\t\t\u003c\/div\u003e\r\n\t\u003c\/div\u003e\r\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\u003c\/div\u003e\t \t\t\r\n\t\t\t\r\n\t\t\r\n\t\r\n\r\n\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\u003cdiv\u003e\r\n\t\t\t\t\t\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cpicture\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003cimg\u003e\r\n\t\t\u003c\/picture\u003e\t\t\r\n\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cdiv\u003e\r\n\t\t\t\u003ch2\u003eThe Ultimate Hydration Regimen\u003c\/h2\u003e\r\n\t\t\t\u003cp\u003eA simple, sulfate-free hydration routine designed for dry, color-treated hair. Powered by Pureology’s patented Antifade Complex® and a 100% vegan formula, this regimen helps deeply hydrate hair while protecting color vibrancy wash after wash.\u003c\/p\u003e\r\n\r\n\t\t\t\u003cp\u003e\u003cb\u003eStep 1:\u003c\/b\u003e Cleanse - Hydrate Shampoo\u003cbr\u003e\r\n\t\t\tGently cleanses dry, color-treated hair without stripping moisture or fading color. The creamy, sulfate-free formula helps replenish hydration while leaving hair soft and manageable.\u003cbr\u003e\r\n\t\t\t\u003cb\u003eHow To Use:\u003c\/b\u003e Apply a dime-sized amount to wet hair, emulsify with water, and massage into the scalp to trigger the aromatherapy blend of lavender and bergamot. Rinse and repeat if needed.\u003c\/p\u003e\r\n\r\n\t\t\t\u003cp\u003e\u003cb\u003eStep 2:\u003c\/b\u003e Nourish - Hydrate Conditioner\u003cbr\u003e\r\n\t\t\tDetangles and restores moisture to dry, thirsty strands while helping smooth and soften hair with Jojoba and Green Tea extracts.\u003cbr\u003e\r\n\r\n\t\t\t\u003cb\u003eHow To Use:\u003c\/b\u003e Apply from mid-lengths to ends after shampooing. Leave on for 1–2 minutes, then rinse.\u003c\/p\u003e\r\n\r\n\r\n\t\t\t\u003cp\u003e\u003cb\u003eStep 3:\u003c\/b\u003e Prime \u0026amp; Protect - Color Fanatic Leave-In Spray\u003cbr\u003e\r\n\t\t\tHelps lock in hydration, protect color, and shield hair from heat and environmental stress.\u003cbr\u003e\r\n\r\n\t\t\t\u003cb\u003eHow To Use:\u003c\/b\u003e Spray onto clean, damp hair before styling for heat protection and to maintain moisture and color between washes.\u003c\/p\u003e\r\n\t\t\u003c\/div\u003e\r\n\t\u003c\/div\u003e\r\n\t\u003cdiv\u003e\r\n\t\t\u003cpicture\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003csource\u003e\r\n\t\t\t\u003cimg\u003e\r\n\t\t\u003c\/picture\u003e\t\t\r\n\t\u003c\/div\u003e\r\n\t\r\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\r\n\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\u003c\/div\u003e\r\n\t\u003c\/div\u003e\r\n","brand":"pureology","offers":[{"title":"50ml \/ 1.7 fl oz","offer_id":51930585792732,"sku":"hair-care\/travel-sizes\/PPDPUR884486437136.html-variation","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/9921\/1228\/files\/2025_Hydrate_pureology-hydrate-shampoo-50ml-travel-size.webp?v=1783135577","url":"https:\/\/pureology.it.com\/products\/hydrate-shampoo-sulfate-free-hydrating-shampoo-for-dry-color-treated-hair-hair-care-travel-sizes-ppdpur884486437136-html","provider":"pureology.it.com","version":"1.0","type":"link"}